Insights

What is a brand? A rose by any other name would smell as sweet…  or would it? In our earlier article we spoke about the importance of creating a personal brand. To reiterate, this concept is more important than ever in today’s world.  But what is a brand? In simple terms, a brand is whatever […]

Managing A Crisis By its very definition, a crisis is something no one could not have seen coming. Crises are fundamentally unpredictable and in a perfect world, we would never have to deal with them. But crises do happen, and it is our duty to continue with life to the best of our abilities. Fortunately, […]

Why Cost Management What Works and What Does Not In the current business environment, businesses are under increasing pressure from reduced volumes, reduced prices and increasing competition. Today selling price is determined by market factors – demand & supply. Given the reduction in demand and the increase in supply, it is no wonder businesses find […]